The Global E-Business Monitor Index
The Global E-Business Monitor Index (GEM Index) provides a benchmark measurement of how well you are performing across the 3 sections and 16 topics of best practice. Analyzing the Global E-Business Monitor Index score will help you to improve your E-Business performance.
The Global E-Business Monitor Index is the average combined result of all the participants in the global benchmark. With each participant, scores are added to the GEM Index influencing the scales.

- Innovators:
are well balanced across all disciplines, indicating both a well performing team, effective channel and the ability to get results. These organizations are well under way to become truly ‘E-Business’ organizations. - Professionals:
are well balanced across all disciplines but also have some areas that need improvement. These organizations are above average performance and represent the 50-75% of participant scores. - Learners:
score well in at least one section but typically have multiple areas that need improvement. These organizations have potential for improvement, often relatively easy to realize. This group represents the 25-50% of participant scores. - Starters:
are the least performing organizations, facing challenges in multiple areas. They have an average score low 25% of participant scores.
The Global E-Business Monitor Index is based on the E-Business Monitor framework. Covering 3 areas which are the key to E-Business success:
Readiness – your E-Business organization maturity
Scored on the traditional CMMi 5-levels of maturity: initial, repeatable, defined, managed and optimizing, we cover the following topics:
- strategy
- governance
- ability to execute
- channel (means to execute)
- infrastructure
- measurement
Enablers – your E-Business Promoter Score
Scored on the traditional NPS scale (0-10), we identify E-Business promoters, passive and detractors for the following topics:
- internal commitment
- customer orientation
- competitor orientation
- future orientation
- team abilities
- market readiness
Performance – your E-Business balanced scorecard
Based on the balanced scorecard, we identify organizations who are able to set and meet E-Business performance objectives. We use key performance indicators in the following areas:
- financial perspective
- customer perspective
- organization perspective
- learning perspective
